Hey, everyone! How's your weekend? This weekend has been a blast for me, I feel so honored to participate in ASAMULA's Fashion Show at their Grand Opening on Saturday, March 4, 2017. Celebrities such as Endhita, Indah Kalalo, DJ Nadya Hamzah, and also 2nd runner up Putri Indonesia Bali, Cok Krisnanda were also there to participate in the catwalk. So, how is it going? What is Asamula? Keep reading to find out ;)
Bali, The Island of Paradise, known as the most popular tourist destination in Asia. Bali also has a promising retail potential especially the summer collection for fashion-lovers to show a casual yet stylish and fashionable look. Located at Samasta Lifestyle Village, The New Hub of Jimbaran, ASAMULA open the first boutique outlets in order to satisfy the fashion needs for both locals and tourists who spend their holiday time here in The Island of The Gods.
With curated multi-local brand concept, ASAMULA brings more than 10 local brands which is well curated, whether it is from the models, trends, and the price, everything is adjusted with the market target. Inspired by the nation roots creativity, ASAMULA presents the best products from Indonesian designers from clothes, batik, watch, sunglasses, jewelry and many more accessories. There are more than 10 local brands such as, Sejauh Mata Memandang, Seratus Kapas, Tulisan, Tayada Batik, Stella Rissa Resort, KaIND, Lima Watch, Epa Jewel, Mao Mao, petang Hari, Kandura, Gaze Eyewear, Geulis, Studio Kaen, Loey, Srou, Teresa Mutiara, etc.
Isofia Peruna, the owner of ASAMULA's Grand Opening ceremony, explained the meaning of ASAMULA. "Asa" means hope, "Mula" means the beginning. So, Asamula can be interpreted as an expectation that local designer will be better known and become the first project to show our love / devotion to domestic products.
Inside the boutique
Photo courtesy: Jaenal Abidin/Samasta Bali
THE FASHION SHOW
After Tumpeng ceremony and photo session, finally the fashion show begins
Here I'm wearing dress by Petang Hari, watch by Lima Watch, Bag by Loevstyle and sunglasses by Gaze Eyewear.
For my second outfit, I'm wearing Off Shoulder Top made from batik cap cotton, with knotted sleeves and loose fit by Studio Kaen. Please ignore my eyes lol
Indah Kalalo in Tayada Batik
Enditha in Sejauh Mata Memandang and My Tulisan Bag
DJ Performance by DJ Nadya Hamzah
This grand opening is expected to raise consumer awareness of ASAMULA and increase community interest of high quality local products. Located at Jalan Wanagiri 1, Jimbaran Bali, Asamula integrated with Samasta Lifestyle Village, a tourist area "The New Hub of Jimbaran" which is filled with 28 tenants culinary and lifestyle.
So, what are you waiting for? Find your favorite outfit and accessories before it run out of stock ;) Special thanks to Jessica Liani for some of my pictures on the catwalk.
ASAMULA BALI
Samasta Lifestyle Village
Jl. Wanagiri, Jimbaran
Bali, Indonesia
Hey, everyone! How's your weekend? This weekend has been a blast for me, I feel so honored to participate in ASAMULA's Fash...
